sally-aboutMy name is Sally. I love the natural world and I love to design.

When I’m not staring at my computer screen I’m outdoors. I believe the colors and patterns in nature are perfection. From the monochromatic moody grays of a cloudy Lake Superior beach day to the reds, oranges and deep greens of an autumn Lake Superior ridgeline — it’s all inspiration to me. Nature never gets colors wrong.

I’ve always known I was a graphic designer.

As a child, I loved art class. While most kids got stressed about drawing the “perfect” picture in class, what I enjoyed most was the observing, the doing, the “making.”

It’s not that I could draw or paint particularly well, the skills most people associate with budding artists. But I was in love with colors, shapes, form, balance, and words. I loved putting the pieces together, no matter what it looked like in the end. Creating things felt good.

I first received a BA in Communication from the University of Minnesota, Duluth. During my senior year I took “advertising seminar,” where I learned about the marriage of words and pictures — about messages, persuasion, and clarity. About the power of design.

A few years later I headed back to college to earn a BFA in Art with a focus in Graphic Design. The Apple Macintosh computer had just been invented and Pagemaker 1.0 kicked off the revolution known as desktop publishing. It was a transformational era for someone like me, and I’ve been a graphic designer ever since.

If done well, my design opens a window through which your audience can see, know and understand your product or service.

Every day when I sit down at my desk and contemplate designing, it’s exciting. Sometimes it’s fun, often it’s challenging, but it always makes me feel like it’s exactly what I’m supposed to be doing with my life. Design is worthy toil.

Design can change lives.

Who will give shape and form to your company or business? Who will open the world’s window to your product?

I’d love to give it a shot.


If you’d like to see how I can help your business, please read what I do for clients, how I work with clients, and praise from my clients.