When I’m not staring at my computer screen I’m outdoors on the beach, in my garden, and on the ski trails. I believe the colors and patterns in nature are perfection. From the monochromatic moody grays of a cloudy Lake Superior beach day to the reds, oranges and deep greens of an autumn Lake Superior ridgeline — it’s all inspiration to me. Nature never gets it wrong.
I’ve always known I was a graphic designer.
As a child, I loved art in school. And while most kids got stressed about drawing the “perfect” picture in class, I enjoyed most the observing, the doing, the “making.”
It’s not that I could draw or paint particularly well, the skills most people associate with budding artists. But I was in love with colors, shapes, form, balance, words, elements. I loved putting the pieces together, no matter what it looked like in the end. Creating felt good. Telling a story with words and pictures felt even better.
I first received a BA in Communication from the University of Minnesota, Duluth. During my senior year I took “advertising seminar,” where I learned about the marriage of words and pictures, about messages, persuasion, and clarity. About the power of design.
A few years later I headed back to college to earn a BFA in Art with a focus in Graphic Design. The Apple Macintosh computer had just been invented and Pagemaker software kicked off the revolution known as desktop publishing. It was a transformational era for someone with inclinations like me, and I’ve been a graphic designer ever since.
As a designer, my job is to make visible what others can only imagine, feel or think.
If done well, my design opens a window through which your audience can see, know and understand your product or service.
Design is about taking a word or a thought and giving it form and body, so others can see, too, and respond. And the more compelling the design, the deeper the response.
Every day when I sit down at my desk and contemplate designing, it’s exciting. Sometimes it’s fun, often it’s challenging, but it always makes me feel like it’s exactly what I’m supposed to be doing with my life. Design is worthy toil.
Design can change lives.
So who will give form and body to your company’s name? Who will open the world’s window to your product?
I’d love to give it a shot.