Do you really need a logo?
This might seem like an odd question, since I’m in the business of creating logos. But more and more, I’m recommending to clients they consider an alternative approach to designing the traditional logo: the “wordmark.” Instead of laboring to create the most perfect symbol or icon to represent a name or product, I sometimes suggest […]
Planning a new website or redesign? Start here.
A new website is a collaboration between a client and designer. The better you can communicate about your business, the better a designer can design and execute your desires. As a future website owner, your thoughtful feedback is essential in order to develop a website that beautifully represents your business. When I sit down with […]
What is your brand personality?
All design projects are a collaboration between client and designer, and the client’s thoughtful direction and input is an essential piece of that collaboration. Clients, you need to spend time thinking about — and identifying — your business brand. Without a brand, your business simply looks and feels like every other related business out there. […]
Your business needs a good brochure; here are 6 tips.
Do your customers request information about your services or products? Do you need to cross-market new or recently-added products? Do you have displays where people can pick up more information about your company? Do you find yourself gathering all sorts of handouts to give people when they want more information about what you offer? If […]
Congratulations! Your new website is done. What are the ongoing costs of owning a website?
Your website is your online branch office, your 24/7 service center, and the very best salesperson you’ve ever had. A new website offers a really big addition to your business marketing mix. Now that you’re a website owner, you’ll need to plan for the cost of owning a site. These are very small advertising costs, […]
Should you have a blog on your website?
If your business would benefit from content marketing, you might consider having a BLOG | NEWS | JOURNAL section to your new website. “Content marketing” is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to a targeted audience. It’s also a fancy word for a much simpler concept: blogging. Are […]
Make sure your new website is mobile friendly (responsive).
These days, it’s important to create a responsive web design approach with any new website. This means the site will adapt to the available screen size of whatever device the user is accessing the site with. If a website is responsive, it’ll be easy (or easier) to read and navigate whether you’re using a desktop […]
Wondering what a new website will cost to develop? Answer these 7 questions.
I often work with business owners who want to put together their first-ever website. Ten years ago a website wasn’t crucial for doing business; now it’s a must-have marketing tool. If you sell, promote or provide services and information, you simply must have a website — the internet is the first place people go when […]
Postcards are powerful. Here’s why.
It’s hard not to love proper mail. You remember — the kind delivered by an actual person, delivered to your mailbox or plopped on your desk? I love a good postcard. I often recommend using postcards for marketing. With all of us scrambling to learn and master social media marketing, it might be the perfect time […]
How to develop an effective home page on your website
Think of your home page like a magazine cover, and watch your site come together beautifully. I often tell my clients that your website home page should function like a magazine cover: it should reflect the content contained inside using color, style, and compelling words; it should showcase your company’s “brand personality” and provide the […]