What is your brand personality?
All design projects are a collaboration between client and designer, and the client’s thoughtful direction and input is an essential piece of that collaboration. Clients, you need to spend time thinking about — and identifying — your business brand. Without a brand, your business simply looks and feels like every other related business out there. […]
Your business needs a good brochure; here are 6 tips.
Do your customers request information about your services or products? Do you need to cross-market new or recently-added products? Do you have displays where people can pick up more information about your company? Do you find yourself gathering all sorts of handouts to give people when they want more information about what you offer? If […]
Should you have a blog on your website?
If your business would benefit from content marketing, you might consider having a BLOG | NEWS | JOURNAL section to your new website. “Content marketing” is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to a targeted audience. It’s also a fancy word for a much simpler concept: blogging. Are […]
Make sure your new website is mobile friendly (responsive).
These days, it’s important to create a responsive web design approach with any new website. This means the site will adapt to the available screen size of whatever device the user is accessing the site with. If a website is responsive, it’ll be easy (or easier) to read and navigate whether you’re using a desktop […]
Postcards are powerful. Here’s why.
It’s hard not to love proper mail. You remember — the kind delivered by an actual person, delivered to your mailbox or plopped on your desk? I love a good postcard. I often recommend using postcards for marketing. With all of us scrambling to learn and master social media marketing, it might be the perfect time […]
How to develop an effective home page on your website
Think of your home page like a magazine cover, and watch your site come together beautifully. I often tell my clients that your website home page should function like a magazine cover: it should reflect the content contained inside using color, style, and compelling words; it should showcase your company’s “brand personality” and provide the […]
Learn the 5 W’s of effective brochures
A brochure shouldn’t just look good, it should be effective at communicating your message to your target audience. You’ll want to learn the Who, What, Why, Where & When of compelling brochures. The Five W’s uses a “left brain” approach to communication (left brain = verbal, analytical, logical). While we often think of writing and […]
When planning a new website, plan a “content first” approach
When I sit down and discuss a new website project with a client, they usually haven’t thought much about the actual text they will use to tell their website story (otherwise known as “site content”). And commonly, clients assume this text will be easy to pull together and will virtually “write itself.” Yes, the text […]
Have you considered indoor billboards (also known as “restroom advertising”)?
I recently designed posters to be used as “ads” inside of public restrooms—posters to hang on doors or walls in strategic bathroom locations. We’ve all seen them, right? For us females who spend more time inside bathroom stalls with the doors shut, we can’t miss seeing these kinds of messages. In my case, I designed […]
Using QR codes? 6 simple strategies to boost their effectiveness
There was a time when everyone was crazy about using QR codes in marketing materials. And just by using them, you were guaranteed advertising success. You were cool. Your business was on trend. Except it didn’t work this way. Most advertisers weren’t using them properly and therefore weren’t experiencing success. To reap benefits from integrating […]