Tell your story in pictures
If you’re an architect, illustrator, or photographer — or if you create or sell a product that you’d like to show off to the world — why not let a creative business card do the work for you? Instead of printing plain (and predictable) business cards, print 2-sided cards that make people say “wow!” Tell […]
Learn the 5 W’s of effective brochures
A brochure shouldn’t just look good, it should be effective at communicating your message to your target audience. You’ll want to learn the Who, What, Why, Where & When of compelling brochures. The Five W’s uses a “left brain” approach to communication (left brain = verbal, analytical, logical). While we often think of writing and […]
Buy your domain name now. Build your site later.
Every website address needs a domain name — a unique string of letters and numbers making up your internet address. Usually this name starts with www and ends with com or org. Domain names can be literal interpretations of business names (www.crateandbarrel.com) or clever phrases (www.weedemandreap.com). They can abbreviate a long name (www.bhshealth.org) or use […]
You need a logo. Where do you begin?
A logo is the summary of your business, your visual presentation to the world of what you do, of what you have to offer. Designing a logo is one of the biggest challenges I face as a graphic designer. On the quest for the perfect logo, where do we start? When clients come to me […]
When planning a new website, plan a “content first” approach
When I sit down and discuss a new website project with a client, they usually haven’t thought much about the actual text they will use to tell their website story (otherwise known as “site content”). And commonly, clients assume this text will be easy to pull together and will virtually “write itself.” Yes, the text […]
Have you considered indoor billboards (also known as “restroom advertising”)?
I recently designed posters to be used as “ads” inside of public restrooms—posters to hang on doors or walls in strategic bathroom locations. We’ve all seen them, right? For us females who spend more time inside bathroom stalls with the doors shut, we can’t miss seeing these kinds of messages. In my case, I designed […]
Using QR codes? 6 simple strategies to boost their effectiveness
There was a time when everyone was crazy about using QR codes in marketing materials. And just by using them, you were guaranteed advertising success. You were cool. Your business was on trend. Except it didn’t work this way. Most advertisers weren’t using them properly and therefore weren’t experiencing success. To reap benefits from integrating […]