Should you have a blog on your website?
If your business would benefit from content marketing, you might consider having a BLOG | NEWS | JOURNAL section to your new website. “Content marketing” is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to a targeted audience. It’s also a fancy word for a much simpler concept: blogging. Are […]
When planning a new website, plan a “content first” approach
When I sit down and discuss a new website project with a client, they usually haven’t thought much about the actual text they will use to tell their website story (otherwise known as “site content”). And commonly, clients assume this text will be easy to pull together and will virtually “write itself.” Yes, the text […]
Using QR codes? 6 simple strategies to boost their effectiveness
There was a time when everyone was crazy about using QR codes in marketing materials. And just by using them, you were guaranteed advertising success. You were cool. Your business was on trend. Except it didn’t work this way. Most advertisers weren’t using them properly and therefore weren’t experiencing success. To reap benefits from integrating […]